{"title":"ABOUTTT","description":"\u003cp\u003e\"Ma Isabelle... è IMPOSSIBILE...\" (But Isabelle... it's IMPOSSIBLE...)\u003c\/p\u003e\n\u003cp\u003eThat's probably the sentence I've heard most often in Italian workshops.\u003cbr\u003eWith every new shoe, it's the exact same ritual.\u003c\/p\u003e\n\u003cp\u003eMy design is placed on the table.\u003cbr\u003eEveryone leans in.\u003cbr\u003eThere are a few seconds of silence.\u003cbr\u003eSomeone takes off their glasses.\u003cbr\u003eAnother looks at the ceiling as if seeking divine help.\u003cbr\u003eThen everyone looks at me.\u003cbr\u003eAnd the verdict always falls:\u003c\/p\u003e\n\u003cp\u003e\"Ma Isabelle... è impossibile...\"\u003c\/p\u003e\n\u003cp\u003eAnd I smile.\u003cbr\u003eBecause I already know what's going to happen.\u003cbr\u003eWithin minutes, everyone forgets it was impossible and starts looking for a solution.\u003c\/p\u003e\n\u003cp\u003eI think that's why I love artisans so much.\u003cbr\u003eThey don't see problems.\u003cbr\u003eThey see challenges.\u003cbr\u003eAnd I have a slight tendency to regularly bring them some.\u003c\/p\u003e\n\u003cp\u003eMy name is Isabelle Bordji.\u003cbr\u003eI've been creating shoes for over twenty-five years.\u003cbr\u003eI've designed thousands of models, managed a shoe house, taught women to walk in heels that already challenged the laws of gravity.\u003c\/p\u003e\n\u003cp\u003eThen one day, without warning anyone (myself included), I designed IMPOSSIBLE.\u003c\/p\u003e\n\u003cp\u003eThe plan was simple.\u003cbr\u003eThere wasn't one.\u003c\/p\u003e\n\u003cp\u003eI didn't want to (re)launch a brand.\u003cbr\u003eI didn't want to sell this mule.\u003cbr\u003eI simply wanted to get this idea out of my head.\u003cbr\u003eLike getting rid of a song stuck on repeat.\u003c\/p\u003e\n\u003cp\u003eI published it thinking:\u003cbr\u003e\"There. Now you can leave me alone.\"\u003cbr\u003eApparently, it didn't agree at all.\u003c\/p\u003e\n\u003cp\u003eA few days later, millions of people had stopped in front of this shoe that was only supposed to exist in my sketchbook... and as a unique prototype.\u003c\/p\u003e\n\u003cp\u003eSome laughed.\u003cbr\u003eOthers debated.\u003cbr\u003eMany asked where to buy it.\u003c\/p\u003e\n\u003cp\u003eAt that moment, I understood that this shoe was no longer just mine.\u003cbr\u003eSo I agreed to give it an existence.\u003c\/p\u003e\n\u003cp\u003eI take my work very seriously.\u003cbr\u003eMyself... a little less so.\u003cbr\u003eHumor is probably one of the most beautiful forms of elegance.\u003cbr\u003eAnd the absurd is often much closer to the truth than we think.\u003c\/p\u003e\n\u003cp\u003eI don't believe everything has to be practical.\u003cbr\u003eI don't believe everything has to be explained.\u003cbr\u003eI believe an object can simply evoke an emotion.\u003c\/p\u003e\n\u003cp\u003eMake people smile.\u003cbr\u003eIntrigue.\u003cbr\u003eAnnoy.\u003cbr\u003eFascinate.\u003cbr\u003eMake them want to look a second time.\u003c\/p\u003e\n\u003cp\u003eI like objects that ask more questions than they provide answers.\u003cbr\u003eI'm not trying to create shoes for everyone.\u003cbr\u003eI prefer to create objects that naturally find the few people who were unknowingly waiting for them.\u003c\/p\u003e\n\u003cp\u003eSome shoes are made for walking.\u003cbr\u003eOthers for dreaming.\u003c\/p\u003e\n\u003cp\u003eI deeply love life.\u003cbr\u003ePassionate people.\u003cbr\u003eWorkshops that smell of leather.\u003cbr\u003eCafes where a conversation lasts three hours.\u003cbr\u003eBursts of laughter.\u003cbr\u003eInvisible details that no one notices.\u003cbr\u003eMy family, above all and against all.\u003cbr\u003eIt's precisely in this balance that I like to live.\u003c\/p\u003e\n\u003cp\u003eSo welcome to my world.\u003cbr\u003eIt's slightly irrational.\u003cbr\u003eBut it's entirely sincere.\u003c\/p\u003e","products":[],"url":"https:\/\/bordji.com\/ru\/collections\/about.oembed","provider":"BORDJI","version":"1.0","type":"link"}